| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Manager's guide to marketing, advertising, and publicityBarry Callen. |
| Author: |
Callen, Barry. |
| Published: |
New York :McGraw Hill,c2010. |
| Description: |
xviii, 250 p. :ill. |
| Notes: |
Includes index. |
| Subject: |
Marketing. |
| Online resource: |
Click for full text (McGrawHill) |
| ISBN: |
9780071627962 (pbk.) |