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CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers

Record Type:	Electronic resources : Monograph/item
Title/Author:	CRM at the speed of light :Paul Greenberg.
Reminder of title:	social CRM strategies, tools, and techniques for engaging your customers
Author:	Greenberg, Paul.
Published:	New York :McGraw-Hill,c2010.
Description:	xxvi, 662 p. :ill.
Subject:	Customer relationsManagement.
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071590457

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers
Greenberg, Paul.

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers[electronic resource] /Paul Greenberg. - 4th ed. - New York :McGraw-Hill,c2010. - xxvi, 662 p. :ill.

OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est �e pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.

ISBN: 9780071590457

LCCN: 2009038435Subjects--Topical Terms:

202165
Customer relations
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.5 / .G743 2010

Dewey Class. No.: 658.8/12

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers
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