國立高雄大學圖資館 |

登入

回首頁

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	CRM at the speed of light :Paul Greenberg.
其他題名:	social CRM strategies, tools, and techniques for engaging your customers
作者:	Greenberg, Paul.
出版者:	New York :McGraw-Hill,c2010.
面頁冊數:	xxvi, 662 p. :ill.
標題:	Customer relationsManagement.
電子資源:	Click for full text (McGrawHill)
ISBN:	9780071590457

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers
Greenberg, Paul.

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers[electronic resource] /Paul Greenberg. - 4th ed. - New York :McGraw-Hill,c2010. - xxvi, 662 p. :ill.

OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est �e pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.

ISBN: 9780071590457

LCCN: 2009038435Subjects--Topical Terms:

202165
Customer relations
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.5 / .G743 2010

Dewey Class. No.: 658.8/12

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers
LDR:01866cmm a2200241 i 4500 001 250882
006 m d
007 cr nn muauu
008 100621s2010 nyua s 001 0 eng
010 $a 2009038435
020 $a 9780071590457
020 $a 0071590455
020 $a 9789780071592
035 $a (OCoLC)ocn181603456
040 $a DLC $c DLC $d YDX $d CDX $d YDXCP $d BWX $d DLC
041 0 $a eng
050 0 0 $a HF5415.5 $b .G743 2010
082 0 0 $a 658.8/12 $2 22
100 1 $a Greenberg, Paul. $3 297670
245 1 0 $a CRM at the speed of light : $b social CRM strategies, tools, and techniques for engaging your customers $h [electronic resource] / $c Paul Greenberg.
250 $a 4th ed.
260 $a New York : $b McGraw-Hill, $c c2010.
300 $a xxvi, 662 p. : $b ill.
505 0 $a OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est �e pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
650 0 $a Customer relations $x Management. $3 202165
650 0 $a Electronic commerce. $3 189326
655 7 $a Electronic books. $2 local. $3 214472
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY1871224aY $z Click for full text (McGrawHill)