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Global business308 tips to take your...
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Koslow, Lawrence E.
Global business308 tips to take your company worldwide /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Global businessLawrence E. Koslow and Robert H. Scarlett.
Reminder of title:
308 tips to take your company worldwide /
Author:
Koslow, Lawrence E.
other author:
Scarlett, Robert H.
Published:
Houston, Tex. :Cashman Dudley,c1999.
Description:
1 online resource (xx, 340 p.) :ill.
Notes:
Description based on print version record.
Subject:
International business enterprisesManagement.
Online resource:
http://www.sciencedirect.com/science/book/9780884157533
Online resource:
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298002
Online resource:
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=535008
ISBN:
9780080507415 (electronic bk.)
Global business308 tips to take your company worldwide /
Koslow, Lawrence E.
Global business
308 tips to take your company worldwide /[electronic resource] :Lawrence E. Koslow and Robert H. Scarlett. - Houston, Tex. :Cashman Dudley,c1999. - 1 online resource (xx, 340 p.) :ill.
Description based on print version record.
Includes bibliographical references (p. 332) and index.
Developing an international plan -- Cross-cultural awareness -- Economic integration -- Importing -- Exporting -- Transporting goods internationally -- Planning international operations -- International financial management -- International tax planning -- Marketing and sales -- International human resources -- Risk management and corporate security -- International legal management -- Market entry strategies: global business without leaving home -- Market entry strategies: direct marketing from the home country -- Market entry strategies: selling through international agents and distributors -- International franchising -- Technology licensing -- Determining what to licence -- Managing licensees -- Protecting intellectual property -- International alliances: non-equality -- International alliances: equity -- Major issues in forming an IEJV -- Establishing direct operations abroad -- Acquiring a local company -- Relationships with subsidiaries -- Family business considerations -- Capitalizing on international trends -- International negotiations -- International ethics.
In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.
ISBN: 9780080507415 (electronic bk.)Subjects--Topical Terms:
184156
International business enterprises
--Management.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD62.4 / .K677 1999eb
Dewey Class. No.: 658/.049
Global business308 tips to take your company worldwide /
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308 tips to take your company worldwide /
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Description based on print version record.
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Includes bibliographical references (p. 332) and index.
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Developing an international plan -- Cross-cultural awareness -- Economic integration -- Importing -- Exporting -- Transporting goods internationally -- Planning international operations -- International financial management -- International tax planning -- Marketing and sales -- International human resources -- Risk management and corporate security -- International legal management -- Market entry strategies: global business without leaving home -- Market entry strategies: direct marketing from the home country -- Market entry strategies: selling through international agents and distributors -- International franchising -- Technology licensing -- Determining what to licence -- Managing licensees -- Protecting intellectual property -- International alliances: non-equality -- International alliances: equity -- Major issues in forming an IEJV -- Establishing direct operations abroad -- Acquiring a local company -- Relationships with subsidiaries -- Family business considerations -- Capitalizing on international trends -- International negotiations -- International ethics.
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In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.
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based on 0 review(s)
ALL
電子館藏
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
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Attachments
000000040002
電子館藏
1圖書
電子書
EB HD62.4 S286 1999
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.sciencedirect.com/science/book/9780884157533
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298002
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=535008
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