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Ingredient brandingmaking the invisi...

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Kotler, Philip.

Ingredient brandingmaking the invisible visible /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Ingredient brandingby Philip Kotler, Waldemar Pfoertsch.
Reminder of title:	making the invisible visible /
Author:	Kotler, Philip.
other author:	Pfoertsch, Waldemar.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010.
Description:	xx, 395 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Online resource:	http://dx.doi.org/10.1007/978-3-642-04214-0
ISBN:	9783642042140 (electronic bk.)

Ingredient brandingmaking the invisible visible /
Kotler, Philip.

Ingredient brandingmaking the invisible visible /[electronic resource] :by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - xx, 395 p. :ill., digital ;24 cm.

ISBN: 9783642042140 (electronic bk.)Subjects--Topical Terms:

266407
Branding (Marketing)

Dewey Class. No.: 658.827

Ingredient brandingmaking the invisible visible /
LDR:00746nmm 2200217 a 4500 001 266006
003 Springer
005 20100728113549.0
006 m d
007 cr nn 008maaau
008 101102s2010 gw s j eng d
020 $a 9783642042140 (electronic bk.)
020 $a 9783642042133 (paper)
035 $a 978-3-642-04213-3
082 0 4 $a 658.827 $2 22
090 $a HD69.B7 $b K87 2010
100 1 $a Kotler, Philip. $3 217351
245 1 0 $a Ingredient branding $h [electronic resource] : $b making the invisible visible / $c by Philip Kotler, Waldemar Pfoertsch.
260 $a Berlin, Heidelberg : $b Springer-Verlag Berlin Heidelberg, $c 2010.
300 $a xx, 395 p. : $b ill., digital ; $c 24 cm.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Brand name products. $3 202795
650 0 $a Brand name products $v Handbooks, manuals, etc. $3 443238
650 2 4 $a Marketing. $3 182957
650 2 4 $a Management/Business for Professionals. $3 283813
650 1 4 $a Economics/Management Science. $3 273684
700 1 $a Pfoertsch, Waldemar. $3 259677
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-04214-0
950 $a Business and Economics (Springer-11643)

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000000047124

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1圖書

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EB HD69.B7 K87 2010

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1 records • Pages 1 •
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http://dx.doi.org/10.1007/978-3-642-04214-0

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