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The entrepreneur's guide to advertising

Record Type:	Electronic resources : Monograph/item
Title/Author:	The entrepreneur's guide to advertisingJames R. Ogden and Scott Rarick.
Author:	Ogden, James R.
other author:	Rarick, Scott.
Published:	Santa Barbara, Calif. :Praeger,c2010.
Description:	xvii, 122 p. :ill. ;25 cm.
Notes:	Includes index.
Subject:	AdvertisingManagement.
Online resource:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313365830 (e-book)

The entrepreneur's guide to advertising
Ogden, James R.

The entrepreneur's guide to advertising[electronic resource] /James R. Ogden and Scott Rarick. - Santa Barbara, Calif. :Praeger,c2010. - xvii, 122 p. :ill. ;25 cm. - The entrepreneur's guide. - Entrepreneur's guide (Westport, Conn.).

Includes index.

What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.

ISBN: 0313365830 (e-book)

LCCN: 2009034154Subjects--Topical Terms:

209601
Advertising
--Management.

LC Class. No.: HF5823 / .O3587 2010

Dewey Class. No.: 659.1

The entrepreneur's guide to advertising
LDR:01483nmm 2200277 a 4500 001 266851
003 DLC
005 20100415133711.0
008 101104s2010 caua s 001 0 eng
010 $a 2009034154
020 $a 0313365830 (e-book)
020 $a 9780313365836 (e-book)
020 $a 0313365822 (alk. paper)
020 $a 9780313365829 (alk. paper)
035 $a (OCoLC)ocn429027422
035 $a ABC0313365830
040 $a DLC $c DLC $d BTCTA $d C#P $d YDXCP $d BWX $d DLC
050 0 0 $a HF5823 $b .O3587 2010
082 0 0 $a 659.1 $2 22
100 1 $a Ogden, James R. $3 471295
245 1 4 $a The entrepreneur's guide to advertising $h [electronic resource] / $c James R. Ogden and Scott Rarick.
260 $a Santa Barbara, Calif. : $b Praeger, $c c2010.
300 $a xvii, 122 p. : $b ill. ; $c 25 cm.
490 1 $a The entrepreneur's guide
500 $a Includes index.
505 0 $a What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
650 0 $a Advertising $x Management. $3 209601
650 0 $a Marketing $x Management. $3 200067
650 0 $a Entrepreneurship. $3 183598
650 0 $a Small business. $3 210002
700 1 $a Rarick, Scott. $3 471296
776 1 $c Original $z 0313365822
830 0 $a Entrepreneur's guide (Westport, Conn.) $3 471297
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313365836 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.