Advertising - Management.

Strategic advertising management / by: (Language materials, printed)

The entrepreneur's guide to advertising by: (Electronic resources)

Consumer behaviour and advertising management by: (Electronic resources)

Advertisers at work by: (Electronic resources)

Advertising managementconcepts, theories, research and trends / by: (Electronic resources)

Business/Management Science, general.

Marketing.

Media and Communication Methods.

Advertising.

Communication in marketing.

Sales promotion.

Advertising

Strategic planning.

Small business.

Marketing

Consumer behavior.

Economics/Management Science.

Political Communication.

Media Policy and Politics.

Entrepreneurship.