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Advertising
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MacRury, Iain.
Advertising
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
AdvertisingIain MacRury.
作者:
MacRury, Iain.
出版者:
London ;Routledge,2009.
面頁冊數:
xvii, 318 p. :ill. ;25 cm.
標題:
Advertising.
電子資源:
Click here to view
ISBN:
9780203493199 (e-book : PDF)
Advertising
MacRury, Iain.
Advertising
[electronic resource] /Iain MacRury. - London ;Routledge,2009. - xvii, 318 p. :ill. ;25 cm. - Routledge introductions to media and communications. - Routledge introductions to media and communications..
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
Mode of access: World Wide Web.
ISBN: 9780203493199 (e-book : PDF)Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5823 / .M132 2009
Dewey Class. No.: 659.1
Advertising
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Click here to view
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