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Advertising and promotioncommunicati...

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Hackley, Christopher E.

Advertising and promotioncommunicating brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advertising and promotionChris Hackley.
其他題名:	communicating brands /
作者:	Hackley, Christopher E.
出版者:	London ;SAGE Publications,2005.
面頁冊數:	264 p. :col. ill.
標題:	Advertising.
電子資源:	An electronic book accessible through the World Wide Web; click to view
ISBN:	9780761941538

Advertising and promotioncommunicating brands /
Hackley, Christopher E.

Advertising and promotioncommunicating brands /[electronic resource] :Chris Hackley. - London ;SAGE Publications,2005. - 264 p. :col. ill.

Includes bibliographical references (p. [239]-246) and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780761941538Subjects--Topical Terms:

191710
Advertising.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF6161.B4 / H33 2005eb

Dewey Class. No.: 659.1

Advertising and promotioncommunicating brands /
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020 $a 9780761941538
020 $a 0761941533 (hbk.)
020 $a 0761941541 (pbk.)
020 $a 9781848600522 (ebook)
035 $a (OCoLC)646770593
035 $a ebr10256785
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF6161.B4 $b H33 2005eb
082 0 4 $a 659.1 $2 22
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245 1 0 $a Advertising and promotion $h [electronic resource] : $b communicating brands / $c Chris Hackley.
260 $a London ; $a Thousand Oaks, CA : $b SAGE Publications, $c 2005.
300 $a 264 p. : $b col. ill.
504 $a Includes bibliographical references (p. [239]-246) and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Advertising. $3 191710
650 0 $a Advertising $x Social aspects. $3 223769
650 0 $a Sales promotion. $3 209600
650 0 $a Advertising $x Brand name products. $3 209996
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a ebrary, Inc. $3 303299
856 4 0 $u http://site.ebrary.com/lib/nukslib/Doc?id=10256785 $z An electronic book accessible through the World Wide Web; click to view

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