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Business-to-business brand managementtheory, research and executive case study exercises /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business-to-business brand managementedited by Mark S. Glynn, Arch G. Woodside.
Reminder of title:	theory, research and executive case study exercises /
other author:	Glynn, Mark S.
Published:	Bingley :JAI Press,2009.
Description:	xi, 489 p. :ill.
Subject:	Brand name productsManagement.
Online resource:	An electronic book accessible through the World Wide Web; click to view
ISBN:	1848556705

Business-to-business brand managementtheory, research and executive case study exercises /
Business-to-business brand managementtheory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 1848556705Subjects--Topical Terms:

211030
Brand name products
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / B875 2009eb

Dewey Class. No.: 658.827

Business-to-business brand managementtheory, research and executive case study exercises /
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300 $a xi, 489 p. : $b ill.
490 0 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 15
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