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Business-to-business brand managementtheory, research and executive case study exercises /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Business-to-business brand managementedited by Mark S. Glynn, Arch G. Woodside.
其他題名:
theory, research and executive case study exercises /
其他作者:
Glynn, Mark S.
出版者:
Bingley :JAI Press,2009.
面頁冊數:
xi, 489 p. :ill.
標題:
Brand name productsManagement.
電子資源:
An electronic book accessible through the World Wide Web; click to view
ISBN:
1848556705
Business-to-business brand managementtheory, research and executive case study exercises /
Business-to-business brand management
theory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
ISBN: 1848556705Subjects--Topical Terms:
211030
Brand name products
--Management.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD69.B7 / B875 2009eb
Dewey Class. No.: 658.827
Business-to-business brand managementtheory, research and executive case study exercises /
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