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The seven principles of wom and buzz...
~
Mourdoukoutas, Panos.
The seven principles of wom and buzz marketingcrossing the tipping point /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The seven principles of wom and buzz marketingby Panos Mourdoukoutas, George J. Siomkos.
Reminder of title:
crossing the tipping point /
Author:
Mourdoukoutas, Panos.
other author:
Siomkos, George J.
Published:
Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2009.
Description:
xii, 104 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
Subject:
Word-of-mouth advertising.
Online resource:
http://dx.doi.org/10.1007/978-3-642-02109-1
ISBN:
9783642021091 (electronic bk.)
The seven principles of wom and buzz marketingcrossing the tipping point /
Mourdoukoutas, Panos.
The seven principles of wom and buzz marketing
crossing the tipping point /[electronic resource] :by Panos Mourdoukoutas, George J. Siomkos. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2009. - xii, 104 p. :ill., digital ;24 cm.
ISBN: 9783642021091 (electronic bk.)Subjects--Topical Terms:
266578
Word-of-mouth advertising.
Dewey Class. No.: 338.7
The seven principles of wom and buzz marketingcrossing the tipping point /
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The seven principles of wom and buzz marketing
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[electronic resource] :
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crossing the tipping point /
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by Panos Mourdoukoutas, George J. Siomkos.
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Berlin, Heidelberg :
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Springer-Verlag Berlin Heidelberg,
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2009.
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xii, 104 p. :
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ill., digital ;
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24 cm.
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Word-of-mouth advertising.
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266578
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Siomkos, George J.
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http://dx.doi.org/10.1007/978-3-642-02109-1
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Business and Economics (Springer-11643)
based on 0 review(s)
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電子館藏
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1 records • Pages 1 •
1
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Attachments
000000049704
電子館藏
1圖書
電子書
EB HF5827.95 2009
一般使用(Normal)
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0
1 records • Pages 1 •
1
Multimedia
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http://dx.doi.org/10.1007/978-3-642-02109-1
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