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User generated brandingintegrating u...

Arnhold, Ulrike.

User generated brandingintegrating user generated content into brand management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	User generated brandingby Ulrike Arnhold.
Reminder of title:	integrating user generated content into brand management /
Author:	Arnhold, Ulrike.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2010.
Description:	xxviii, 450 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8857-7
ISBN:	9783834988577 (electronic bk.)

User generated brandingintegrating user generated content into brand management /
Arnhold, Ulrike.

User generated brandingintegrating user generated content into brand management /[electronic resource] :by Ulrike Arnhold. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2010. - xxviii, 450 p. :ill., digital ;22 cm.

ISBN: 9783834988577 (electronic bk.)Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .U84 2010

Dewey Class. No.: 658.82702854678

User generated brandingintegrating user generated content into brand management /
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245 1 0 $a User generated branding $h [electronic resource] : $b integrating user generated content into brand management / $c by Ulrike Arnhold.
260 $a Wiesbaden : $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, $c 2010.
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650 0 $a Branding (Marketing) $3 266407
650 0 $a User-generated content. $3 495453
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