Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Marketing management :an Asian persp...
~
Kotler, Philip.
Marketing management :an Asian perspective /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing management :Philip Kotler ... [et al.]
Reminder of title:
an Asian perspective /
other author:
Kotler, Philip.
Published:
New York :Prentice Hall1996.
Description:
xviii, 1055 p. :ill. ;24 cm.
Subject:
MarketingManagement.
ISBN:
0132548976 (pbk.)
Marketing management :an Asian perspective /
Marketing management :
an Asian perspective /Philip Kotler ... [et al.] - New York :Prentice Hall1996. - xviii, 1055 p. :ill. ;24 cm.
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
ISBN: 0132548976 (pbk.)Subjects--Topical Terms:
200067
Marketing
--Management.
Marketing management :an Asian perspective /
LDR
:00921nam a2200133 a 4500
001
285115
008
110513s1996 si a b 001 0 eng d
020
$a
0132548976 (pbk.)
040
$a
TWNUK
090
$a
HF5415.13
$b
.M3524 1996
245
0 0
$a
Marketing management :
$b
an Asian perspective /
$c
Philip Kotler ... [et al.]
260
#
$a
New York :
$a
Singapore
$c
1996.
$b
Prentice Hall
300
$a
xviii, 1055 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references and indexes.
505
2 #
$a
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
650
# 0
$a
Marketing
$x
Management.
$3
200067
650
# 0
$a
Marketing
$z
Asia
$x
Management.
$3
217352
700
0 #
$a
Kotler, Philip.
$3
217351
based on 0 review(s)
ALL
西方語文圖書區(四樓)
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000586836
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 K3524 1996
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login