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Advertising and integrated brand pro...
~
Allen, Chris T.
Advertising and integrated brand promotion /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising and integrated brand promotion /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Author:
O'Guinn, Thomas C.
other author:
Allen, Chris T.
Published:
Mason, Ohio :Thomson/South-Western,c2006.
Description:
xlviii, 781 p. :ill. ;29 cm.
Subject:
Advertising.
ISBN:
0324289561 (student ed. with InfoTrac)
Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion /
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed./ - Mason, Ohio :Thomson/South-Western,c2006. - xlviii, 781 p. :ill. ;29 cm.
Includes bibliographical references and indexes.
ISBN: 0324289561 (student ed. with InfoTrac)
LCCN: 2004116550Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5821 / .O34 2006
Dewey Class. No.: 659.1
Advertising and integrated brand promotion /
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032431132x (international student ed.)
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0324317182 (instructor's ed. with InfoTrac)
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Advertising and integrated brand promotion /
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Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250
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4th ed./
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International student ed.
260
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Mason, Ohio :
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Thomson/South-Western,
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c2006.
300
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xlviii, 781 p. :
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ill. ;
$c
29 cm.
504
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Includes bibliographical references and indexes.
650
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Advertising.
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191710
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Advertising media planning.
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230818
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Allen, Chris T.
$3
230815
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Semenik, Richard J.
$3
230816
based on 0 review(s)
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西方語文圖書區(四樓)
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000587107
西方語文圖書區(四樓)
1圖書
一般圖書
HF582 O37 2006
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
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