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Advertising and promotion :an integr...
~
Belch, George E. (1951-)
Advertising and promotion :an integrated marketing communications perspective /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising and promotion :George E. Belch & Michael A. Belch.
Reminder of title:
an integrated marketing communications perspective /
Author:
Belch, George E.
other author:
Belch, Michael A.
Published:
New York :McGraw-Hill Irwin,c2012.
Description:
xxxiv, 828 p. :ill. (chiefly col.) ;29 cm.
Subject:
Advertising.
ISBN:
9780073404868
Advertising and promotion :an integrated marketing communications perspective /
Belch, George E.1951-
Advertising and promotion :
an integrated marketing communications perspective /George E. Belch & Michael A. Belch. - 9th ed. - New York :McGraw-Hill Irwin,c2012. - xxxiv, 828 p. :ill. (chiefly col.) ;29 cm.
Includes bibliographical references (p. 774-801) and indexes.
ISBN: 9780073404868
LCCN: 2010040703Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5823 / .B387 2012
Dewey Class. No.: 659.1
Advertising and promotion :an integrated marketing communications perspective /
LDR
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1951-
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Advertising and promotion :
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an integrated marketing communications perspective /
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George E. Belch & Michael A. Belch.
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9th ed.
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New York :
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McGraw-Hill Irwin,
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c2012.
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xxxiv, 828 p. :
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ill. (chiefly col.) ;
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29 cm.
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Includes bibliographical references (p. 774-801) and indexes.
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Advertising.
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191710
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Sales promotion.
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Communication in marketing.
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Belch, Michael A.
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501374
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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Attachments
320000519514
西方語文圖書區(四樓)
1圖書
一般圖書
HF5823 B427 2012
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1 records • Pages 1 •
1
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