| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing :Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| Reminder of title: |
the core / |
| Author: |
Kerin, Roger A. |
| other author: |
Hartley, Steven William. |
| Published: |
New York :McGraw-Hill/Irwin,c2011. |
| Description: |
xlix, 500 p. :ill. (chiefly col.), col. maps ;28 cm. |
| Subject: |
Marketing. |
| ISBN: |
9780078112065 (pbk.) |