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Advertising and the mind of the cons...

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Sutherland, Max.

Advertising and the mind of the consumer :what works, what doesn't, and why /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising and the mind of the consumer :Max Sutherland.
其他題名:	what works, what doesn't, and why /
作者:	Sutherland, Max.
出版者:	Crows Nest, NSW :Allen & Unwin,c2008.
面頁冊數:	xii, 366 p. :ill. ;23 cm.
標題:	AdvertisingPsychological aspects.
ISBN:	9781741755992 (pbk.) :

Advertising and the mind of the consumer :what works, what doesn't, and why /
Sutherland, Max.

Advertising and the mind of the consumer :what works, what doesn't, and why /Max Sutherland. - Rev. 3rd international ed. - Crows Nest, NSW :Allen & Unwin,c2008. - xii, 366 p. :ill. ;23 cm.

Includes bibliographical references (p. 338-355) and index.

ISBN: 9781741755992 (pbk.) :NT$800Subjects--Topical Terms:

239274
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .S84 2008

Dewey Class. No.: 659.1019

Advertising and the mind of the consumer :what works, what doesn't, and why /
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020 $a 9781741755992 (pbk.) : $c NT$800
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040 $a UK $b eng $c UK
041 0 $a eng
050 4 $a HF5822 $b .S84 2008
082 0 4 $a 659.1019 $2 22
100 1 $a Sutherland, Max. $3 501417
245 1 0 $a Advertising and the mind of the consumer : $b what works, what doesn't, and why / $c Max Sutherland.
250 $a Rev. 3rd international ed.
260 $a Crows Nest, NSW : $b Allen & Unwin, $c c2008.
300 $a xii, 366 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 338-355) and index.
650 0 $a Advertising $x Psychological aspects. $3 239274
650 0 $a Consumers $x Psychology. $3 251237
650 0 $a Consumers $x Attitudes. $3 290382
650 0 $a Consumer behavior. $3 185170

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