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Advertising and the mind of the cons...

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Sutherland, Max.

Advertising and the mind of the consumer :what works, what doesn't, and why /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and the mind of the consumer :Max Sutherland.
Reminder of title:	what works, what doesn't, and why /
Author:	Sutherland, Max.
Published:	Crows Nest, NSW :Allen & Unwin,c2008.
Description:	xii, 366 p. :ill. ;23 cm.
Subject:	AdvertisingPsychological aspects.
ISBN:	9781741755992 (pbk.) :

Advertising and the mind of the consumer :what works, what doesn't, and why /
Sutherland, Max.

Advertising and the mind of the consumer :what works, what doesn't, and why /Max Sutherland. - Rev. 3rd international ed. - Crows Nest, NSW :Allen & Unwin,c2008. - xii, 366 p. :ill. ;23 cm.

Includes bibliographical references (p. 338-355) and index.

ISBN: 9781741755992 (pbk.) :NT$800Subjects--Topical Terms:

239274
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .S84 2008

Dewey Class. No.: 659.1019

Advertising and the mind of the consumer :what works, what doesn't, and why /
LDR:00587nam a2200169 a 4500 001 287661
008 110622s2008 at a b 001 0 eng d
020 $a 9781741755992 (pbk.) : $c NT$800
035 $a 00051933
040 $a UK $b eng $c UK
041 0 $a eng
050 4 $a HF5822 $b .S84 2008
082 0 4 $a 659.1019 $2 22
100 1 $a Sutherland, Max. $3 501417
245 1 0 $a Advertising and the mind of the consumer : $b what works, what doesn't, and why / $c Max Sutherland.
250 $a Rev. 3rd international ed.
260 $a Crows Nest, NSW : $b Allen & Unwin, $c c2008.
300 $a xii, 366 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 338-355) and index.
650 0 $a Advertising $x Psychological aspects. $3 239274
650 0 $a Consumers $x Psychology. $3 251237
650 0 $a Consumers $x Attitudes. $3 290382
650 0 $a Consumer behavior. $3 185170

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1 records • Pages 1 •
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Inventory Number

No. of reservations

320000519332

西方語文圖書區(四樓)

1圖書

一般圖書

HF5822 S966 2008

一般使用(Normal)

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1 records • Pages 1 •
1

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