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International corporate brand manage...

Meierer, Markus.

International corporate brand managementevaluating standardized corporate branding across countries /

Record Type:	Electronic resources : Monograph/item
Title/Author:	International corporate brand managementby Markus Meierer.
Reminder of title:	evaluating standardized corporate branding across countries /
Author:	Meierer, Markus.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011.
Description:	xx, 206 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6319-2
ISBN:	9783834963192 (electronic bk.)

International corporate brand managementevaluating standardized corporate branding across countries /
Meierer, Markus.

International corporate brand managementevaluating standardized corporate branding across countries /[electronic resource] :by Markus Meierer. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,2011. - xx, 206 p. :ill., digital ;22 cm.

ISBN: 9783834963192 (electronic bk.)Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HD69.B7 / M45 2011

Dewey Class. No.: 658.8

International corporate brand managementevaluating standardized corporate branding across countries /
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