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Tips and traps for marketing your business

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Tips and traps for marketing your businessScott Cooper, Fritz Grutzner, Birk Cooper.
remainder title:	Tips & traps for marketing your business.
Author:	Cooper, Scott W.
other author:	Grutzner, Fritz.
Published:	New York :McGraw-Hill,c2008.
Description:	vii, 213 p. :ill.
Subject:	Marketing.
Online resource:	Click for full text (McGrawHill)
ISBN:	0071494898

Tips and traps for marketing your business
Cooper, Scott W.

Tips and traps for marketing your business[electronic resource] /Tips & traps for marketing your business.Scott Cooper, Fritz Grutzner, Birk Cooper. - New York :McGraw-Hill,c2008. - vii, 213 p. :ill. - Tips & traps series..

Includes bibliographical references and index.

Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.

ISBN: 0071494898

LCCN: 2007035880Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .C588 2008

Dewey Class. No.: 658.8

Tips and traps for marketing your business
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008 110830s2008 nyua sb 001 0 eng
010 $a 2007035880
020 $a 0071494898
020 $a 9780071494892
020 $a 9780071641449
035 $a (OCoLC)ocn166390286
035 $a (OCoLC)166390286
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C $d BWX $d DLC
041 0 $a eng
050 0 0 $a HF5415 $b .C588 2008
082 0 0 $a 658.8 $2 22
100 1 $a Cooper, Scott W. $3 397410
245 1 0 $a Tips and traps for marketing your business $h [electronic resource] / $c Scott Cooper, Fritz Grutzner, Birk Cooper.
246 1 4 $a Tips & traps for marketing your business.
260 $a New York : $b McGraw-Hill, $c c2008.
300 $a vii, 213 p. : $b ill.
490 0 $a Tips & traps series.
504 $a Includes bibliographical references and index.
505 0 $a Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
650 0 $a Marketing. $3 182957
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Grutzner, Fritz. $3 397411
700 1 $a Cooper, Birk. $3 397412
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY0003e8d3Y $z Click for full text (McGrawHill)

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