國立高雄大學圖資館 |

Language: English

Back

Essays by distinguished marketing sc...

Moore, Ellen M.

Essays by distinguished marketing scholars of the Society for Marketing Advances

Record Type:	Electronic resources : Monograph/item
Title/Author:	Essays by distinguished marketing scholars of the Society for Marketing Advancesedited by Arch G. Woodside, Ellen M. Moore.
other author:	Woodside, Arch G.
Published:	Amsterdam ;JAI,2002.
Description:	1 online resource (xii, 220 p.) :ill.
Subject:	Marketing.
Online resource:	http://www.emeraldinsight.com/1069-0964/11
ISBN:	9781849501484 (electronic bk.)

Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances[electronic resource] /edited by Arch G. Woodside, Ellen M. Moore. - Amsterdam ;JAI,2002. - 1 online resource (xii, 220 p.) :ill. - Advances in business marketing and purchasing,v. 111069-0964 ;. - Advances in business marketing and purchasing ;v. 10..

Includes bibliographical references.

Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a marketsegmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice:the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

ISBN: 9781849501484 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .E87 2002

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 339.1

Essays by distinguished marketing scholars of the Society for Marketing Advances
LDR:02712cmm a2200373Ka 4500 001 311839
003 oLC
005 20100927033606.0
006 d
007 un|||||||||
008 111227s2002 ne a sb 000 0 eng d
020 $a 9781849501484 (electronic bk.)
020 $a 1849501483 (electronic bk.)
020 $a 0762308699 (hbk.)
020 $a 9780762308699 (hbk.)
035 $a 000152
035 $a 311839
040 $a ZJC $b eng $c ZJC $d ZJC
041 0 $a eng
050 1 4 $a HF5415 $b .E87 2002
072 7 $a KJS $2 bicssc
072 7 $a KJMV8 $2 bicssc
072 7 $a BUS043000 $2 bisacsh
080 $a 339.1
082 0 4 $a 658.8 $2 22
245 0 0 $a Essays by distinguished marketing scholars of the Society for Marketing Advances $h [electronic resource] / $c edited by Arch G. Woodside, Ellen M. Moore.
260 $a Amsterdam ; $a Boston : $b JAI, $c 2002.
300 $a 1 online resource (xii, 220 p.) : $b ill.
490 1 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 11
504 $a Includes bibliographical references.
505 0 $a Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a marketsegmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice:the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.
520 $a This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
588 $a Description based on print version record.
650 0 $a Marketing. $3 182957
650 7 $a Sales & marketing. $2 bicssc $3 533103
650 7 $a Purchasing & supply management. $2 bicssc $3 533104
650 7 $a Business & Economics $x Marketing $x General. $2 bisacsh $3 532942
700 1 $a Woodside, Arch G. $3 221060
700 1 $a Moore, Ellen M. $3 533101
710 2 $a Society for Marketing Advances. $3 533102
776 0 8 $i Print version: $t Essays by distinguished marketing scholars of the Society for Marketing Advances. $d Amsterdam ; Boston : JAI, 2002 $z 0762308699 $w (OCoLC)50053092
830 0 $a Advances in business marketing and purchasing ; $v v. 10. $3 532796
856 4 0 $u http://www.emeraldinsight.com/1069-0964/11