Fundamentals of marketing
Desmond, John, (1952-)

 

  • Fundamentals of marketing
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Fundamentals of marketingMarilyn A. Stone and John Desmond.
    Author: Stone, Marilyn A.
    other author: Desmond, John,
    Published: New York, NY :Routledge,2006.
    Description: xxiv, 480 p. :ill. ;26 cm.
    Subject: Marketing.
    Online resource: Click here to view
    ISBN: 9780203030783 (e-book : PDF)
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