Innovative marketing strategybalanci...
Angadi, V. B.

 

  • Innovative marketing strategybalancing commercial goal and corporate social responsibility /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Innovative marketing strategyeds., Kamal Gupta, V.B. Angadi, M.R. Das.
    Reminder of title: balancing commercial goal and corporate social responsibility /
    other author: Gupta, Kamal.
    Published: Mumbai [India] :Himalaya Pub. House,2010.
    Description: 354 p. :ill.
    Subject: MarketingManagement.
    Online resource: An electronic book accessible through the World Wide Web; click to view
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