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Mobile marketing for dummies

Arnold, John.

Mobile marketing for dummies

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mobile marketing for dummiesby Michael Becker and John Arnold.
Author:	Becker, Michael.
other author:	Arnold, John.
Published:	Indianapolis, Ind. :Wiley Pub., Inc,2010.
Description:	xviii, 362 p.
Subject:	Marketing.
Online resource:	An electronic book accessible through the World Wide Web; click to view

Mobile marketing for dummies
Becker, Michael.

Mobile marketing for dummies[electronic resource] /by Michael Becker and John Arnold. - Indianapolis, Ind. :Wiley Pub., Inc,2010. - xviii, 362 p. - --For dummies. - --For dummies..

Includes bibliographical references and index.

pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.

Available via World Wide Web.Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .B43 2010eb

Mobile marketing for dummies
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100 1 $a Becker, Michael. $3 539900
245 1 0 $a Mobile marketing for dummies $h [electronic resource] / $c by Michael Becker and John Arnold.
260 $a Indianapolis, Ind. : $b Wiley Pub., Inc, $c 2010.
300 $a xviii, 362 p.
490 1 $a --For dummies
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2011. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing. $3 182957
650 0 $a Telemarketing. $3 206835
650 0 $a Strategic planning. $3 191522
650 0 $a Wireless communication systems. $3 182744
655 7 $a Electronic books. $2 local. $3 214472
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856 4 0 $u http://site.ebrary.com/lib/nukslib/Doc?id=10418985 $z An electronic book accessible through the World Wide Web; click to view