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Mobile marketing for dummies

Arnold, John.

Mobile marketing for dummies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Mobile marketing for dummiesby Michael Becker and John Arnold.
作者:	Becker, Michael.
其他作者:	Arnold, John.
出版者:	Indianapolis, Ind. :Wiley Pub., Inc,2010.
面頁冊數:	xviii, 362 p.
標題:	Marketing.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Mobile marketing for dummies
Becker, Michael.

Mobile marketing for dummies[electronic resource] /by Michael Becker and John Arnold. - Indianapolis, Ind. :Wiley Pub., Inc,2010. - xviii, 362 p. - --For dummies. - --For dummies..

Includes bibliographical references and index.

pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.

Available via World Wide Web.Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .B43 2010eb

Mobile marketing for dummies
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650 0 $a Telemarketing. $3 206835
650 0 $a Strategic planning. $3 191522
650 0 $a Wireless communication systems. $3 182744
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