國立高雄大學圖資館 |

Language: English

Back

Boundary-spanning marketing organiza...

Hult, G. Tomas M.

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Boundary-spanning marketing organizationby G. Tomas M. Hult.
Reminder of title:	a theory and insights from 31 organization theories /
Author:	Hult, G. Tomas M.
Published:	New York, NY :Springer,2011.
Description:	viii, 78 p. :digital ;23 cm.
Contained By:	Springer eBooks
Subject:	MarketingManagement.
Online resource:	http://dx.doi.org/10.1007/978-1-4614-3819-9
ISBN:	9781461438199 (electronic bk.)

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
Hult, G. Tomas M.

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /[electronic resource] :by G. Tomas M. Hult. - New York, NY :Springer,2011. - viii, 78 p. :digital ;23 cm. - SpringerBriefs in business,202191-5482 ;. - SpringerBriefs in business ;20..

ISBN: 9781461438199 (electronic bk.)Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .H85 2011

Dewey Class. No.: 658.8

Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
LDR:00905nmm a2200265 a 4500 001 333285
003 Springer
005 20120530171459.0
006 m d
007 cr nn 008maaau
008 120608s2011 nyu s 0 eng d
020 $a 9781461438199 (electronic bk.)
020 $a 9781461438182 (paper)
035 $a 978-1-4614-3819-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13 $b .H85 2011
082 0 4 $a 658.8 $2 23
090 $a HF5415.13 $b .H917 2011
100 1 $a Hult, G. Tomas M. $3 533233
245 1 0 $a Boundary-spanning marketing organization $h [electronic resource] : $b a theory and insights from 31 organization theories / $c by G. Tomas M. Hult.
260 $a New York, NY : $b Springer, $c 2011.
300 $a viii, 78 p. : $b digital ; $c 23 cm.
490 1 $a SpringerBriefs in business, $x 2191-5482 ; $v 20
650 0 $a Marketing $x Management. $3 200067
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Marketing. $3 182957
650 2 4 $a Management/Business for Professionals. $3 283813
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a SpringerBriefs in business ; $v 20. $3 555296
856 4 0 $u http://dx.doi.org/10.1007/978-1-4614-3819-9
950 $a Business and Economics (Springer-11643)