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Branded component strategiesingredient branding in B2B markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branded component strategiesby Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
Reminder of title:	ingredient branding in B2B markets /
Author:	Worm, Stefan.
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012.
Description:	xx, 224 p. :digital ;21 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6453-3
ISBN:	9783834964533 (electronic bk.)

Branded component strategiesingredient branding in B2B markets /
Worm, Stefan.

Branded component strategiesingredient branding in B2B markets /[electronic resource] :by Stefan Worm ; with a foreword by Friedhelm W. Bliemel. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xx, 224 p. :digital ;21 cm.

ISBN: 9783834964533 (electronic bk.)Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / .W67 2012

Dewey Class. No.: 658.804

Branded component strategiesingredient branding in B2B markets /
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245 1 0 $a Branded component strategies $h [electronic resource] : $b ingredient branding in B2B markets / $c by Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
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300 $a xx, 224 p. : $b digital ; $c 21 cm.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Industrial marketing. $3 202058
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EB HF5415.1255 .W928 2012

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http://dx.doi.org/10.1007/978-3-8349-6453-3

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