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Systems thinking and process dynamic...

IGI Global.

Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Systems thinking and process dynamics for marketing systemsby Rajagopal.
Reminder of title:	technologies and applications for decision management /
Author:	Rajagopal,
Published:	Hershey, Pa. :IGI Global,2012.
Description:	xvi, 327 p. :ill. ;29 cm.
Subject:	Marketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0969-3
ISBN:	9781466609709 (electronic bk.)

Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /
Rajagopal,1957-

Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /[electronic resource] :by Rajagopal. - Hershey, Pa. :IGI Global,2012. - xvi, 327 p. :ill. ;29 cm.

Includes bibliographical references.

ISBN: 9781466609709 (electronic bk.) Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .R257 2012e

Dewey Class. No.: 658.8/02

Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /
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020 $a 9781466609693 (hardcover)
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245 1 0 $a Systems thinking and process dynamics for marketing systems $h [electronic resource] : $b technologies and applications for decision management / $c by Rajagopal.
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504 $a Includes bibliographical references.
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650 0 $a Strategic planning. $3 191522
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