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A preface to marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A preface to marketing management /J. Paul Peter, James H. Donnelly.
Author:	Peter, J. Paul.
other author:	Donnelly, James H.
Published:	Boston :McGraw-Hill/Irwin,c2003.
Description:	xiv, 280 p. :ill. (some col.) ;26 cm.
Subject:	MarketingManagement.
ISBN:	0072466588 (pbk.)

A preface to marketing management /
Peter, J. Paul.

A preface to marketing management /J. Paul Peter, James H. Donnelly. - 9th ed. - Boston :McGraw-Hill/Irwin,c2003. - xiv, 280 p. :ill. (some col.) ;26 cm. - The Irwin/McGraw-Hill series in marketing.. - Irwin/McGraw-Hill series in marketing..

Includes bibliographical references and indexes.

ISBN: 0072466588 (pbk.)

LCCN: 2002-019869Subjects--Topical Terms:

200067
Marketing
--Management.

A preface to marketing management /
LDR:00836cam a2200253 a 4500 001 359363
003 VRT
005 20110621204400.0
008 130220s2003 maua 001 0 eng d
010 $a 2002-019869
020 $a 0072466588 (pbk.)
020 $a 9780072466584 (pbk.)
020 $a 0071198717 (International)
020 $a 9780071198714 (International)
035 $a (OCoLC)ocm48892912
035 $a vtls001360761
040 $a DLC $b eng $c DLC $d C#P $d BAKER $d BTCTA $d YDXCP $d DEBBG $d OCLCQ $d TKU
042 $a nbic
090 $a HF5415.13 $b .P39 2003
100 1 $a Peter, J. Paul. $3 218655
245 1 2 $a A preface to marketing management / $c J. Paul Peter, James H. Donnelly.
250 $a 9th ed.
260 $a Boston : $b McGraw-Hill/Irwin, $c c2003.
300 $a xiv, 280 p. : $b ill. (some col.) ; $c 26 cm.
490 1 $a The Irwin/McGraw-Hill series in marketing.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 200067
700 1 $a Donnelly, James H. $3 200000
830 0 $a Irwin/McGraw-Hill series in marketing. $3 591100

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2 records • Pages 1 •
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320000628034

西方語文圖書區(四樓)

1圖書

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HF5415.13 P478 2003

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320000610099

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.13 P478 2003 c.2

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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