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Customer-centric marketing strategie...

IGI Global.

Customer-centric marketing strategiestools for building organizational performance /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer-centric marketing strategiesHans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
Reminder of title:	tools for building organizational performance /
other author:	Kaufmann, Hans Ruediger,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013.
Description:	549 p. ;29 cm.
Subject:	Marketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2
ISBN:	9781466625259 (ebook)

Customer-centric marketing strategiestools for building organizational performance /
Customer-centric marketing strategiestools for building organizational performance /[electronic resource] :Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 549 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466625259 (ebook)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .C87 2013e

Dewey Class. No.: 658.8/02

Customer-centric marketing strategiestools for building organizational performance /
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245 0 0 $a Customer-centric marketing strategies $h [electronic resource] : $b tools for building organizational performance / $c Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
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300 $a 549 p. ; $c 29 cm.
504 $a Includes bibliographical references.
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650 0 $a Customer relations. $3 202164
650 0 $a Organizational effectiveness. $3 190557
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