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Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creative cost-benefits reinventionChristian Dussart.
Reminder of title:	how to reverse commoditization hell in the age of customer capitalism /
Author:	Dussart, Christian.
Published:	New York :Palgrave Macmillan,2010.
Description:	1 online resource (xvi, 172 p.) :ill.
Subject:	Marketing.
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230114630 (electronic bk.)

Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
Dussart, Christian.

Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /[electronic resource] :Christian Dussart. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xvi, 172 p.) :ill.

Includes bibliographical references and index.

The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

ISBN: 9780230114630 (electronic bk.)

Standard No.: 9786612993312

Source: 505570Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .D878 2010

Dewey Class. No.: 658.15/52

Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /
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