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Customer experiencefuture trends and insights /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Customer experienceColin Shaw, Qaalfa Dibeehi, Steven Walden.
Reminder of title:	future trends and insights /
Author:	Shaw, Colin,
other author:	Dibeehi, Qaalfa.
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010.
Description:	1 online resource (xvii, 199 p.) :ill.
Subject:	Customer relationsManagement.
Online resource:	https://link.springer.com/book/10.1057/9780230291775
ISBN:	9780230291775 (electronic bk.)

Customer experiencefuture trends and insights /
Shaw, Colin,1958-

Customer experiencefuture trends and insights /[electronic resource] :Colin Shaw, Qaalfa Dibeehi, Steven Walden. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (xvii, 199 p.) :ill.

Includes bibliographical references (p. 187) and index.

Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--

ISBN: 9780230291775 (electronic bk.)

Standard No.: 9786613028129

Source: 302812MILSubjects--Topical Terms:

202165
Customer relations
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.5 / .S532 2010eb

Dewey Class. No.: 658.8/12

Customer experiencefuture trends and insights /
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245 1 0 $a Customer experience $h [electronic resource] : $b future trends and insights / $c Colin Shaw, Qaalfa Dibeehi, Steven Walden.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (xvii, 199 p.) : $b ill.
504 $a Includes bibliographical references (p. 187) and index.
505 0 $a Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--
588 $a Description based on print version record.
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700 1 $a Walden, Steven. $3 640716
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