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Brand revolutionrethinking brand identity /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand revolutionby Marie-Claude Sicard.
Reminder of title:	rethinking brand identity /
Author:	Sicard, Marie-Claude.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan,2013.
Description:	1 online resource ( ix, 162 p.) :ill.
Subject:	Branding (Marketing)
Online resource:	https://link.springer.com/book/10.1057/9781137019493
ISBN:	9781137019493 (electronic bk.)

Brand revolutionrethinking brand identity /
Sicard, Marie-Claude.

Brand revolutionrethinking brand identity /[electronic resource] :by Marie-Claude Sicard. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource ( ix, 162 p.) :ill.

Includes bibliographical references and index.

PART I. Brand identity: short history -- PART II. An analytical method.

"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.

ISBN: 9781137019493 (electronic bk.)

Source: 582134Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

266407
Branding (Marketing)
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1255 / .S523 2013eb

Dewey Class. No.: 658.8/27

Brand revolutionrethinking brand identity /
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245 1 0 $a Brand revolution $h [electronic resource] : $b rethinking brand identity / $c by Marie-Claude Sicard.
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300 $a 1 online resource ( ix, 162 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a PART I. Brand identity: short history -- PART II. An analytical method.
520 $a "THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
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