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Brand revolutionrethinking brand identity /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand revolutionby Marie-Claude Sicard.
其他題名:	rethinking brand identity /
作者:	Sicard, Marie-Claude.
出版者:	Houndmills, Basingstoke ;Palgrave Macmillan,2013.
面頁冊數:	1 online resource ( ix, 162 p.) :ill.
標題:	Branding (Marketing)
電子資源:	https://link.springer.com/book/10.1057/9781137019493
ISBN:	9781137019493 (electronic bk.)

Brand revolutionrethinking brand identity /
Sicard, Marie-Claude.

Brand revolutionrethinking brand identity /[electronic resource] :by Marie-Claude Sicard. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource ( ix, 162 p.) :ill.

Includes bibliographical references and index.

PART I. Brand identity: short history -- PART II. An analytical method.

"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.

ISBN: 9781137019493 (electronic bk.)

Source: 582134Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

266407
Branding (Marketing)
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1255 / .S523 2013eb

Dewey Class. No.: 658.8/27

Brand revolutionrethinking brand identity /
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505 0 $a PART I. Brand identity: short history -- PART II. An analytical method.
520 $a "THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
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