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Brand revolutionrethinking brand ide...
~
Sicard, Marie-Claude.
Brand revolutionrethinking brand identity /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Brand revolutionby Marie-Claude Sicard.
Reminder of title:
rethinking brand identity /
Author:
Sicard, Marie-Claude.
Published:
Houndmills, Basingstoke ;Palgrave Macmillan,2013.
Description:
1 online resource ( ix, 162 p.) :ill.
Subject:
Branding (Marketing)
Online resource:
http://www.palgraveconnect.com/doifinder/10.1057/9781137019493
ISBN:
9781137019493 (electronic bk.)
Brand revolutionrethinking brand identity /
Sicard, Marie-Claude.
Brand revolution
rethinking brand identity /[electronic resource] :by Marie-Claude Sicard. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource ( ix, 162 p.) :ill.
Includes bibliographical references and index.
PART I. Brand identity: short history -- PART II. An analytical method.
"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
ISBN: 9781137019493 (electronic bk.)
Source: 582134Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
266407
Branding (Marketing)
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.1255 / .S523 2013eb
Dewey Class. No.: 658.8/27
Brand revolutionrethinking brand identity /
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[electronic resource] :
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rethinking brand identity /
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by Marie-Claude Sicard.
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Palgrave Macmillan,
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2013.
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1 online resource ( ix, 162 p.) :
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ill.
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Includes bibliographical references and index.
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PART I. Brand identity: short history -- PART II. An analytical method.
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"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
588
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Description based on print version record.
650
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Branding (Marketing)
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266407
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Sicard, Marie-Claude.
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Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
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9781137019486
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TEF
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000000088658
電子館藏
1圖書
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EB HF5415.1255 S523 2013eb
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1 records • Pages 1 •
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Multimedia
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http://www.palgraveconnect.com/doifinder/10.1057/9781137019493
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