國立高雄大學圖資館 |

登入

回首頁

The dominant influence of marketing in the 21st Centurythe marketing leviathan /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The dominant influence of marketing in the 21st Centuryedited by Philip J. Kitchen.
其他題名:	the marketing leviathan /
其他作者:	Kitchen, Philip J.
出版者:	Basingstoke :Palgrave Macmillan,2013.
面頁冊數:	1 online resource (152 p.) :ill.
附註:	Epublication based on: 9780230296831, 2013.
標題:	Marketing.
電子資源:	https://link.springer.com/book/10.1057/9781137322630
ISBN:	9781137322630 (electronic bk.)

The dominant influence of marketing in the 21st Centurythe marketing leviathan /
The dominant influence of marketing in the 21st Centurythe marketing leviathan /[electronic resource] :edited by Philip J. Kitchen. - Basingstoke :Palgrave Macmillan,2013. - 1 online resource (152 p.) :ill.

Epublication based on: 9780230296831, 2013.

ISBN: 9781137322630 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .D66 2013

Dewey Class. No.: 658.8

The dominant influence of marketing in the 21st Centurythe marketing leviathan /
LDR:01156cmm 2200325M 4500 001 403724
003 OCoLC
005 20130621115231.0
006 m o d
007 cr |||||||||||
008 140117s2013 enka o 000 0 eng d
020 $a 9781137322630 (electronic bk.)
020 $a 1137322632 (electronic bk.)
029 1 $a NLGGC $b 357444787
035 $a (OCoLC)841481400
035 $a ocn841481400
040 $a DKDLA $b eng $c DKDLA $d UKPGM $d IDEBK $d N $d YDXCP
049 $a TEFA
050 4 $a HF5415 $b .D66 2013
072 7 $a BUS $x 078000 $2 bisacsh
072 7 $a BUS $x 043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
245 0 4 $a The dominant influence of marketing in the 21st Century $h [electronic resource] : $b the marketing leviathan / $c edited by Philip J. Kitchen.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (152 p.) : $b ill.
500 $a Epublication based on: 9780230296831, 2013.
650 0 $a Marketing. $3 182957
650 7 $a Sales & marketing $2 bicssc $3 644324
650 7 $a Business communication & presentation $2 bicssc $3 644325
650 7 $a Customer services $v Handbooks, manuals, etc. $3 438310
650 7 $a Business and Management $2 eflch $3 644326
650 7 $a BUSINESS & ECONOMICS / Distribution $2 bisacsh $3 643261
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 583471
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Kitchen, Philip J. $3 209582
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137322630
938 $a Ingram Digital eBook Collection $b IDEB $n cis25407957
938 $a EBSCOhost $b EBSC $n 575006
938 $a YBP Library Services $b YANK $n 10697424
994 $a C0 $b TEF