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The dominant influence of marketing in the 21st Centurythe marketing leviathan /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The dominant influence of marketing in the 21st Centuryedited by Philip J. Kitchen.
Reminder of title:	the marketing leviathan /
other author:	Kitchen, Philip J.
Published:	Basingstoke :Palgrave Macmillan,2013.
Description:	1 online resource (152 p.) :ill.
Notes:	Epublication based on: 9780230296831, 2013.
Subject:	Marketing.
Online resource:	https://link.springer.com/book/10.1057/9781137322630
ISBN:	9781137322630 (electronic bk.)

The dominant influence of marketing in the 21st Centurythe marketing leviathan /
The dominant influence of marketing in the 21st Centurythe marketing leviathan /[electronic resource] :edited by Philip J. Kitchen. - Basingstoke :Palgrave Macmillan,2013. - 1 online resource (152 p.) :ill.

Epublication based on: 9780230296831, 2013.

ISBN: 9781137322630 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .D66 2013

Dewey Class. No.: 658.8

The dominant influence of marketing in the 21st Centurythe marketing leviathan /
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020 $a 1137322632 (electronic bk.)
029 1 $a NLGGC $b 357444787
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040 $a DKDLA $b eng $c DKDLA $d UKPGM $d IDEBK $d N $d YDXCP
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245 0 4 $a The dominant influence of marketing in the 21st Century $h [electronic resource] : $b the marketing leviathan / $c edited by Philip J. Kitchen.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (152 p.) : $b ill.
500 $a Epublication based on: 9780230296831, 2013.
650 0 $a Marketing. $3 182957
650 7 $a Sales & marketing $2 bicssc $3 644324
650 7 $a Business communication & presentation $2 bicssc $3 644325
650 7 $a Customer services $v Handbooks, manuals, etc. $3 438310
650 7 $a Business and Management $2 eflch $3 644326
650 7 $a BUSINESS & ECONOMICS / Distribution $2 bisacsh $3 643261
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 583471
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