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Marketing management in the 21st Cen...

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Capon, Noel.

Marketing management in the 21st Century /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management in the 21st Century /Noel Capon and James Mac Hulbert.
Author:	Capon, Noel.
other author:	Hulbert, James M.
Published:	Upper Saddle River, NJ :Prentice Hall,2001.
Description:	xvii, 635 p. :ill. ;26 cm.
Notes:	Includes index.
Subject:	MarketingManagement.
ISBN:	013915695X (pbk.)

Marketing management in the 21st Century /
Capon, Noel.

Marketing management in the 21st Century /Noel Capon and James Mac Hulbert. - Upper Saddle River, NJ :Prentice Hall,2001. - xvii, 635 p. :ill. ;26 cm.

Includes index.

ISBN: 013915695X (pbk.)

Nat. Bib. No.: GBA1-01189Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .C265 2000

Dewey Class. No.: 658.8 / C246

Marketing management in the 21st Century /
LDR:00772cam 2200265 a 4500 001 412098
003 OCoLC
005 20091008232839.0
008 140320s2001 njua 001 0 eng
015 $a GBA1-01189
020 $a 013915695X (pbk.)
020 $a 9780139156953 (pbk.)
035 $a (OCoLC)45581688
035 $a .b1356089x
040 $a UKM $c UKM $d OCLCQ $d ECL $d TW-KhWUC
041 0 $a eng
042 $a nbic
044 $a xxu
050 0 0 $a HF5415.13 $b .C265 2000
082 0 $a 658.8 $b C246
090 $a 658.8 $b C246
100 1 $a Capon, Noel. $3 201720
245 1 0 $a Marketing management in the 21st Century / $c Noel Capon and James Mac Hulbert.
260 $a Upper Saddle River, NJ : $b Prentice Hall, $c 2001.
300 $a xvii, 635 p. : $b ill. ; $c 26 cm.
500 $a Includes index.
650 0 $a Marketing $x Management. $3 200067
700 1 $a Hulbert, James M. $3 653964
740 0 $a Marketing management in the twenty-first Century.

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HF5415.13 C246 2001

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1 records • Pages 1 •
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