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Retail branding and store loyaltyana...

Berg, Bettina.

Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Retail branding and store loyaltyby Bettina Berg.
Reminder of title:	analysis in the context of reciprocity, store accessibility, and retail format /
Author:	Berg, Bettina.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2014.
Description:	xix, 180 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)
Online resource:	http://dx.doi.org/10.1007/978-3-658-01596-1
ISBN:	9783658015961 (electronic bk.)

Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
Berg, Bettina.

Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /[electronic resource] :by Bettina Berg. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xix, 180 p. :ill., digital ;24 cm. - Handel und internationales marketing / Retailing and international marketing. - Handel und internationales marketing / Retailing and international marketing..

ISBN: 9783658015961 (electronic bk.)Subjects--Topical Terms:

266407
Branding (Marketing)

Dewey Class. No.: 658.8

Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /
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490 1 $a Handel und internationales marketing / Retailing and international marketing
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