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Retail marketing and sales performan...

Preuss, Christoph.

Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Retail marketing and sales performanceby Christoph Preuss.
Reminder of title:	a definitive guide to optimizing service quality and sales effectiveness /
Author:	Preuss, Christoph.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2014.
Description:	xxiv, 224 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-658-04630-9
ISBN:	9783658046309 (electronic bk.)

Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /
Preuss, Christoph.

Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /[electronic resource] :by Christoph Preuss. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xxiv, 224 p. :ill., digital ;24 cm.

ISBN: 9783658046309 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

Dewey Class. No.: 658.8

Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /
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650 0 $a Marketing $x Management. $3 200067
650 1 4 $a Economics/Management Science. $3 273684
650 2 4 $a Management/Business for Professionals. $3 283813
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 572933
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