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Does multi-stage marketing pay?creat...

Schonhoff, Alejandro-Marcel.

Does multi-stage marketing pay?creating competitive advantages through multi-stage marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Does multi-stage marketing pay?by Alejandro-Marcel Schonhoff.
Reminder of title:	creating competitive advantages through multi-stage marketing /
Author:	Schonhoff, Alejandro-Marcel.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2014.
Description:	xvii, 283 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-658-05559-2
ISBN:	9783658055592 (electronic bk.)

Does multi-stage marketing pay?creating competitive advantages through multi-stage marketing /
Schonhoff, Alejandro-Marcel.

Does multi-stage marketing pay?creating competitive advantages through multi-stage marketing /[electronic resource] :by Alejandro-Marcel Schonhoff. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xvii, 283 p. :ill., digital ;24 cm. - Business-to-business-marketing. - Business-to-business-marketing..

ISBN: 9783658055592 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

Dewey Class. No.: 658.8

Does multi-stage marketing pay?creating competitive advantages through multi-stage marketing /
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