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Strategic international managementte...

Morschett, Dirk.

Strategic international managementtext and cases /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic international managementby Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
Reminder of title:	text and cases /
Author:	Morschett, Dirk.
other author:	Schramm-Klein, Hanna.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2015.
Description:	xiv, 561 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	International business enterprisesManagement.
Online resource:	http://dx.doi.org/10.1007/978-3-658-07884-3
ISBN:	9783658078843 (electronic bk.)

Strategic international managementtext and cases /
Morschett, Dirk.

Strategic international managementtext and cases /[electronic resource] :by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - 3rd ed. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xiv, 561 p. :ill., digital ;24 cm.

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

ISBN: 9783658078843 (electronic bk.)

Standard No.: 10.1007/978-3-658-07884-3doiSubjects--Topical Terms:

184156
International business enterprises
--Management.

LC Class. No.: HD62.4

Dewey Class. No.: 658.18

Strategic international managementtext and cases /
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