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Strategic marketing in fragile econo...

IGI Global,

Strategic marketing in fragile economic conditions /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic marketing in fragile economic conditions /Irene Samanta, editor.
other author:	Samanta, Irene,
Description:	PDFs (322 pages)
Subject:	MarketingManagement.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6232-2
ISBN:	9781466662339 (ebook)

Strategic marketing in fragile economic conditions /
Strategic marketing in fragile economic conditions /Irene Samanta, editor. - PDFs (322 pages)

Includes bibliographical references.

Loyalty in crisis: evidence from Greece / Ilias P. Vlachos, Dimitra Skoumpopoulou -- The evolution of trust in Japan: the case of vertical Keiretsu groups / Nabyla Daidj -- Trust deficit in public sector: causes, consequences, and strategies to mitigate / Vedantam Leela -- Customers' satisfaction and loyalty in the economic recession: the case of a Greek bank / Irene Samanta -- Sustainable competitive advantage in turbulent business environments using critical organizational capabilities and resources to manage complexity / Yannis A. Pollalis -- Exploring the relationship between the eco-labels and green buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word-of-mouth behaviour: the service quality perspective / Ho Yin Wong, Anthony Perrone -- How is internal marketing understood?: an examination of stakeholder perspective / Wilson Ozuem, Natalie Limb -- Growing e-marketing trends in India / Laxhminarayan Das -- Tourism promotion through web / Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri -- The effect of e-business in B2B relationships / Irene Samanta, Nondas Pitticas -- Electrotextiles: a novel product for the textile industry / Georgios Priniotakis.

Restricted to subscribers or individual electronic text purchasers.

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466662339 (ebook)

Standard No.: 10.4018/978-1-4666-6232-2doi

LCCN: 2014013819Subjects--Topical Terms:

200067
Marketing
--Management.Subjects--Index Terms:

Economic downturn

LC Class. No.: HF5415.13 / .S87767 2014e

Dewey Class. No.: 658.8/02

Strategic marketing in fragile economic conditions /
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245 0 0 $a Strategic marketing in fragile economic conditions / $c Irene Samanta, editor.
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300 $a PDFs (322 pages)
336 $a text $2 rdacontent
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338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a Loyalty in crisis: evidence from Greece / Ilias P. Vlachos, Dimitra Skoumpopoulou -- The evolution of trust in Japan: the case of vertical Keiretsu groups / Nabyla Daidj -- Trust deficit in public sector: causes, consequences, and strategies to mitigate / Vedantam Leela -- Customers' satisfaction and loyalty in the economic recession: the case of a Greek bank / Irene Samanta -- Sustainable competitive advantage in turbulent business environments using critical organizational capabilities and resources to manage complexity / Yannis A. Pollalis -- Exploring the relationship between the eco-labels and green buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word-of-mouth behaviour: the service quality perspective / Ho Yin Wong, Anthony Perrone -- How is internal marketing understood?: an examination of stakeholder perspective / Wilson Ozuem, Natalie Limb -- Growing e-marketing trends in India / Laxhminarayan Das -- Tourism promotion through web / Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri -- The effect of e-business in B2B relationships / Irene Samanta, Nondas Pitticas -- Electrotextiles: a novel product for the textile industry / Georgios Priniotakis.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management. $3 200067
650 0 $a Consumer confidence. $3 241949
650 0 $a Financial crises. $3 190604
653 $a Economic downturn
653 $a Market performance
653 $a Strategic marketing
653 $a Trust models
653 $a Value creation in a network economy
700 1 $a Samanta, Irene, $d 1956- $e editor. $3 717700
710 2 $a IGI Global, $e publisher. $3 717658
776 0 $c (Original) $w (DLC)2014013819
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856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6232-2