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Marketing technologiescorporate cult...

Simakova, Elena, (1973-)

Marketing technologiescorporate cultures and technological change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing technologiesElena Simakova.
Reminder of title:	corporate cultures and technological change /
Author:	Simakova, Elena,
Published:	New York, N.Y. :Routledge,2013.
Description:	xvi, 185 p.
Subject:	Organizational change.
Online resource:	http://www.tandfebooks.com/isbn/9780203102039
ISBN:	9780203102039 (e-book : PDF)

Marketing technologiescorporate cultures and technological change /
Simakova, Elena,1973-

Marketing technologiescorporate cultures and technological change /[electronic resource] :Elena Simakova. - New York, N.Y. :Routledge,2013. - xvi, 185 p. - Routledge studies in innovation, organization and technology ;25. - Routledge studies in innovation, organization and technology ;7..

Includes bibliographical references (p. [168]-181) and index.

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.

Mode of access: World Wide Web.

ISBN: 9780203102039 (e-book : PDF)Subjects--Topical Terms:

183373
Organizational change.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD58.8 / .S576 2013

Dewey Class. No.: 381 / S588

Marketing technologiescorporate cultures and technological change /
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040 $a FlBoTFG $c FlBoTFG
050 $a HD58.8 $b .S576 2013
082 $a 381 $b S588
100 1 $a Simakova, Elena, $d 1973- $3 718276
245 1 0 $a Marketing technologies $h [electronic resource] : $b corporate cultures and technological change / $c Elena Simakova.
260 $a New York, N.Y. : $b Routledge, $c 2013.
300 $a xvi, 185 p.
490 1 $a Routledge studies in innovation, organization and technology ; $v 25
504 $a Includes bibliographical references (p. [168]-181) and index.
505 0 $a 1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects, or do texts speak for themselves? -- 6. 'Softly, softly' tagging the world -- 7. RFID 'theatre of the proof' -- 8. Concluding remarks.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Organizational change. $3 183373
650 0 $a Electronic commerce. $3 189326
650 0 $a Technological innovations $x Economic aspects. $3 174814
650 0 $a Management $x Technological innovations. $3 618290
655 7 $a Electronic books. $2 local. $3 214472
776 1 $z 9780415624770 (hardback)
830 0 $a Routledge studies in innovation, organization and technology ; $v 7. $3 473095
856 4 0 $u http://www.tandfebooks.com/isbn/9780203102039