| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing /William M. Pride, O.C. Ferrell. |
| remainder title: |
Pride & Ferrell marketing |
| Author: |
Pride, William M., |
| other author: |
Ferrell, O. C. |
| Published: |
Australia ;Cengage Learning,c2016. |
| Description: |
xxxi, 687 p. :col. ill. ;28 cm. |
| Notes: |
17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014. |
| Subject: |
Marketing. |
| ISBN: |
9781285858340 (pbk.) : |