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Marketing /

~

Ferrell, O. C.

Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing /William M. Pride, O.C. Ferrell.
其他題名:	Pride & Ferrell marketing
作者:	Pride, William M.,
其他作者:	Ferrell, O. C.
出版者:	Australia ;Cengage Learning,c2016.
面頁冊數:	xxxi, 687 p. :col. ill. ;28 cm.
附註:	17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014.
標題:	Marketing.
ISBN:	9781285858340 (pbk.) :

Marketing /
Pride, William M.,1942-

Marketing /Pride & Ferrell marketingWilliam M. Pride, O.C. Ferrell. - 2016 ed. - Australia ;Cengage Learning,c2016. - xxxi, 687 p. :col. ill. ;28 cm.

17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014.

Includes bibliographical references and indexes.

ISBN: 9781285858340 (pbk.) :NT$1183

LCCN: 2014944159Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / P947 2016

Dewey Class. No.: 658.8

Marketing /
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005 20160722154938.0
008 160906s2016 at a 001 0 eng
010 $a 2014944159
020 $a 9781285858340 (pbk.) : $c NT$1183
020 $a 1285858344 (pbk.)
035 $a 18200618
040 $a DLC $b eng $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 4 $a HF5415 $b P947 2016
082 0 0 $a 658.8 $2 23
100 1 $a Pride, William M., $d 1942- $3 736065
245 1 0 $a Marketing / $c William M. Pride, O.C. Ferrell.
246 1 0 $a Pride & Ferrell marketing
250 $a 2016 ed.
260 $a Australia ; $a Boston, Mass. : $b Cengage Learning, $c c2016.
300 $a xxxi, 687 p. : $b col. ill. ; $c 28 cm.
500 $a 17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing. $3 182957
700 1 $a Ferrell, O. C. $3 199958

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