| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing :Roger A. Kerin, Steven W. Hartley. |
| Reminder of title: |
the core / |
| Author: |
Kerin, Roger A. |
| other author: |
Hartley, Steven William. |
| Published: |
New York, NY :McGraw-Hill Education,c2016. |
| Description: |
xlii, 531 p. :col. ill. ;28 cm. |
| Subject: |
Marketing. |
| ISBN: |
9780077729035 (pbk. : alk. paper) : |