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Corporate brand personality :re-focu...

Everett, Lesley.

Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Corporate brand personality :Lesley Everett.
Reminder of title:	re-focus your organization's culture to build trust, respect and authenticity /
Author:	Everett, Lesley.
Published:	London ;KoganPage,2016.
Description:	xii, 192 p. :ill. ;24 cm.
Subject:	Branding (Marketing)
ISBN:	9780749471378 (pbk.) :

Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /
Everett, Lesley.

Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /Lesley Everett. - London ;KoganPage,2016. - xii, 192 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780749471378 (pbk.) :NT$712

LCCN: 2015040425Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255 / E93 2016

Dewey Class. No.: 658.8/27

Corporate brand personality :re-focus your organization's culture to build trust, respect and authenticity /
LDR:00652nam a2200193 a 4500 001 480361
005 20160722163321.0
008 160906s2016 enka 001 0 eng
010 $a 2015040425
020 $a 9780749471378 (pbk.) : $c NT$712
035 $a 18894287
040 $a DLC $b eng $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 4 $a HF5415.1255 $b E93 2016
082 0 0 $a 658.8/27 $2 23
100 1 $a Everett, Lesley. $3 397366
245 1 0 $a Corporate brand personality : $b re-focus your organization's culture to build trust, respect and authenticity / $c Lesley Everett.
260 $a London ; $a Philadelphia : $b KoganPage, $c 2016.
300 $a xii, 192 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Social responsibility of business. $3 200434
650 0 $a Corporate culture. $3 209905
650 0 $a Consumer behavior. $3 185170