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Grow the corehow to focus on your co...

Taylor, David, (1964-)

Grow the corehow to focus on your core business for brand success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Grow the coreDavid Taylor.
Reminder of title:	how to focus on your core business for brand success /
Author:	Taylor, David,
Published:	Chichester, West Sussex, UK :John Wiley & Sons,c2013.
Description:	1 online resource.
Subject:	Brand name productsManagement.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119207894
ISBN:	9781119207894 (electronic bk.)

Grow the corehow to focus on your core business for brand success /
Taylor, David,1964-

Grow the corehow to focus on your core business for brand success /[electronic resource] :David Taylor. - 1st ed. - Chichester, West Sussex, UK :John Wiley & Sons,c2013. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781119207894 (electronic bk.)

LCCN: 2012045102Subjects--Topical Terms:

211030
Brand name products
--Management.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8/27

Grow the corehow to focus on your core business for brand success /
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020 $a 9781119207894 (electronic bk.)
020 $a 1119207894 (electronic bk.)
020 $a 9781118484708 (ePub)
020 $a 1118484703 (ePub)
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020 $a 1118484681 (MobiPocket)
020 $a 9781118484692 (Adobe PDF)
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020 $a 1283941090 (ebk)
020 $a 9781283941099 (ebk)
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020 $z 1118484711 (hbk.)
035 $a (OCoLC)816499200
035 $a (OCoLC)823722230
035 $a (OCoLC)826453153
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035 $a (OCoLC)868161042
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100 1 $a Taylor, David, $d 1964- $3 755213
245 1 0 $a Grow the core $h [electronic resource] : $b how to focus on your core business for brand success / $c David Taylor.
250 $a 1st ed.
260 $a Chichester, West Sussex, UK : $b John Wiley & Sons, $c c2013.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products $x Management. $3 211030
650 0 $a Product management. $3 184540
650 0 $a Strategic planning. $3 191522
650 0 $a Branding (Marketing) $3 266407
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119207894