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The marketing pathfinderkey concepts...

Saren, Michael.

The marketing pathfinderkey concepts and cases for marketing strategy and decision making /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketing pathfinderDavid Stewart and Michael Saren.
Reminder of title:	key concepts and cases for marketing strategy and decision making /
Author:	Stewart, David,
other author:	Saren, Michael.
Published:	Chichester, West Sussex :John Wiley and Sons,2014.
Description:	1 online resource.
Subject:	MarketingManagement.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781118758687
ISBN:	9781118758687 (electronic bk.)

The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
Stewart, David,1948-

The marketing pathfinderkey concepts and cases for marketing strategy and decision making /[electronic resource] :David Stewart and Michael Saren. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2014. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781118758687 (electronic bk.)

LCCN: 2014022697Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8/02

The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
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020 $a 1118758684 (electronic bk.)
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020 $z 9781119961765 (paperback)
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100 1 $a Stewart, David, $d 1948- $3 756281
245 1 4 $a The marketing pathfinder $h [electronic resource] : $b key concepts and cases for marketing strategy and decision making / $c David Stewart and Michael Saren.
250 $a 1st ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2014.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
650 0 $a Marketing $x Management. $3 200067
650 0 $a Strategic planning. $3 191522
700 1 $a Saren, Michael. $3 756282
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118758687