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The road to luxurythe evolution, mar...

Blanckaert, Christian.

The road to luxurythe evolution, markets and strategies of luxury brand management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The road to luxuryAshok Som, Christian Blanckaert.
Reminder of title:	the evolution, markets and strategies of luxury brand management /
Author:	Som, Ashok.
other author:	Blanckaert, Christian.
Published:	Singapore :John Wiley and Sons,c2015.
Description:	1 online resource (xiv, 450 p.)
Subject:	LuxuriesMarketing.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781118814321
ISBN:	9781118814321 (electronic bk.)

The road to luxurythe evolution, markets and strategies of luxury brand management /
Som, Ashok.

The road to luxurythe evolution, markets and strategies of luxury brand management /[electronic resource] :Ashok Som, Christian Blanckaert. - 1st ed. - Singapore :John Wiley and Sons,c2015. - 1 online resource (xiv, 450 p.)

Includes bibliographical references and index.

ISBN: 9781118814321 (electronic bk.)Subjects--Topical Terms:

326852
Luxuries
--Marketing.

LC Class. No.: HD9999.L852

Dewey Class. No.: 658.8

The road to luxurythe evolution, markets and strategies of luxury brand management /
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245 1 4 $a The road to luxury $h [electronic resource] : $b the evolution, markets and strategies of luxury brand management / $c Ashok Som, Christian Blanckaert.
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650 0 $a Luxury goods industry. $3 478102
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