國立高雄大學圖資館 |

Language: English

圖資館首頁

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Seducing the subconsciousthe psychol...

~

Heath, Robert, (1947-)

Seducing the subconsciousthe psychology of emotional influence in advertising /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Seducing the subconsciousRobert Heath.
Reminder of title:	the psychology of emotional influence in advertising /
Author:	Heath, Robert,
Published:	Chichester, West Sussex ;John Wiley and Sons,2012.
Description:	1 online resource (xi, 248 p.) :ill.
Subject:	AdvertisingPsychological aspects.
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119967637
ISBN:	9781119967637 (electronic bk.)

Seducing the subconsciousthe psychology of emotional influence in advertising /
Heath, Robert,1947-

Seducing the subconsciousthe psychology of emotional influence in advertising /[electronic resource] :Robert Heath. - 1st ed. - Chichester, West Sussex ;John Wiley and Sons,2012. - 1 online resource (xi, 248 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119967637 (electronic bk.)Subjects--Topical Terms:

239274
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .H37 2012eb

Dewey Class. No.: 659.101/9

Seducing the subconsciousthe psychology of emotional influence in advertising /
LDR:01141cmm a2200301Ia 4500 001 495097
005 20140523160252.0
006 m o d
007 cr cnu---unuuu
008 170310s2012 enka ob 001 0 eng d
020 $a 9781119967637 (electronic bk.)
020 $a 1119967635 (electronic bk.)
020 $a 9781119967620 (electronic bk.)
020 $a 1119967627 (electronic bk.)
020 $a 9781119969006 (electronic bk.)
020 $a 111996900X (electronic bk.)
020 $z 9780470974889
035 $a 002230031
040 $a E7B $b eng $c E7B $d CDX $d N $d TEFOD $d CUS $d YDXCP $d OCLCQ $d IAI $d OCLCQ $d OCLCF
041 0 $a eng
050 4 $a HF5822 $b .H37 2012eb
082 0 4 $a 659.101/9 $2 23
100 1 $a Heath, Robert, $d 1947- $3 756775
245 1 0 $a Seducing the subconscious $h [electronic resource] : $b the psychology of emotional influence in advertising / $c Robert Heath.
250 $a 1st ed.
260 $a Chichester, West Sussex ; $a Hoboken, NJ : $b John Wiley and Sons, $c 2012.
300 $a 1 online resource (xi, 248 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Advertising $x Psychological aspects. $3 239274
650 0 $a Emotions. $3 197673
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119967637

based on 0 review(s)

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

000000131646

電子館藏

1圖書

電子書

EB HF5822 H434 2012

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Multimedia

Multimedia file
http://onlinelibrary.wiley.com/book/10.1002/9781119967637

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login